Greetings! my name is Edd Biel, Freelance Designer, Web Developer & Owner of Layerform Design Magazine


Graphic Design

Halfords Size Guide Concepts

Size Guide Concept for Halfords UK
Halfords UK

Halfords Redesign Concept

This project was designed for Halfords UK as a proposed redesign of the size guide portion of their website, with ideas to also move it to print. The idea was clean and simple with an emphasis on the current "flat" design trend.

  • Client: Halfords UK
  • Role: Content Designer
  • Year: 2014

Eddy Biel Rebrand

Rebranding of Eddybiel.com & CV
Project 01

Eddy Biel Rebrand

In October 2013 I set about to rebrand my website eddybiel.com and my corporate CV, so i restructured the color palette and designed the elements (including vector character design) in Adobe Illustrator, allowing it to be fully scalable to whatever resolution I need. I was very happy with the result.

  • Client: Personal
  • Role: Creative Director
  • Year: 2013

Web Icons

Collection of fully scalable web icons
Project 03

Web Icons

A set of web icons made in Adobe Illustrator, fully scalable in a trending style at the time.

  • Client: Personal / Wildfire Internet
  • Role: Graphic Designer
  • Year: 2012

"Pandora" by Eddybiel

Personal Photo Manipulation
Project 05

"Pandora" by Eddybiel

Turned myself into an Avatar using photomanipulation methods in Photoshop CS5, a heavily layered PSD with multiple color balances and skin blending techniques.

  • Client: Personal
  • Role: Creative Director
  • Year: 2011

"Rain" Personal Artwork

Photomanipulation
Project 04

"Rain" Personal Artwork

"Rain" is a personal piece that was designed for a contest that required usage of limited stock photography. This was my entry, it is a very abstract and colorful piece.

  • Client: Personal
  • Role: Creative Director
  • Year: 2010

"Amazonia" by Eddybiel

Photomanipulation / Fanart for Amanda Latona
Project 05

"Amazonia" by Eddybiel

This was a piece of Digital Art completed in 2011 for IFBB Figure Professional Athlete Amanda Latona. It is primarily a photomanipulation with a heavily layered set of textures and overlaying elements

  • Client: Personal
  • Role: Creative Director
  • Year: 2011

"IMOK" by Eddybiel

Personal Photo Manipulation
Project 05

"IMOK" by Eddybiel

IMOK is a piece of personal work that has a lot of meaning. IMOK stands for "In memory of Katie" and this piece inspired me to get back into Photoshop and start designing after a long slump

  • Client: Personal
  • Role: Creative Director
  • Year: 2012

"ICL" by Eddybiel

Personal Photo Manipulation
Inner-City-Life_by_Eddybiel

"ICL" by Eddybiel

Personal artwork inspired by Goldie's "Inner City Life" track.

  • Client: Personal
  • Role: Creative Director
  • Year: 2007

Web Design

Halfords Redesign Concept

Responsive HTML5 & CSS3 Concepts for Halfords UK
Halfords UK

Halfords Redesign Concept

During my time working for Halfords in their design team, i was requested to come up with a number of redesigns for a web refresh. This one in particular was highlighted and elements were taken from this for their current design.

  • Client: Halfords UK
  • Role: Web Designer
  • Year: 2014

Autocreative Redesign

HTML5, CSS3 & jQuery Redesign
Autocreative_by_Eddybiel

Autocreative - Ecommerce Redesign

Autocreative required a full Ecommerce Redesign. I designed and coded their current website in HTML5 & CSS3 on a Bespoke Ecommerce Platform.

  • Client: Autocreative
  • Role: Graphic Designer
  • Year: 2012

Musclechronicle.com

Online Health & Fitness Community
Musclechronicle_by_Eddybiel

Musclechronicle.com<

I started Musclechronicle.com in 2010 and it quickly became popular in the Health & Fitness Community. I ran the website myself and obtained authors who contributed articles and content. I built Musclechronicle.com on the Wordpress platform and customized a bare bones template to tailor to my needs.

I designed weekly Wallpapers that were based around popular Bodybuilders and Fitness Athletes, which from a design perspective got Musclechronicle.com a lot of attention. I sold the website in 2011, and since being sold, the design has never been changed due to its popularity.

  • Client: Personal
  • Role: Owner / Curator
  • Year: 2010

Taxis For London Redesign

HTML5, CSS3 & jQuery Redesign
Revitalize_Sports_Therapy

Taxis For London Redesign

London based company required a redesign for their corporate website. On behalf of Wildfire Internet i designed and coded the website to provide a fresh web presence for the Taxi Company.

Revitalize Sports Therapy

HTML5, CSS3 & jQuery Redesign
Revitalize_Sports_Therapy

Revitalize Sports Therapy

Small local company Revitalize Sports Therapy required a new redesign to keep themselves current and accessable. I redesigned their website using HTML5 & CSS3 and created a parallax scrolling website.

  • Client: Revitalize Sports Therapy
  • Role: Creative Director
  • Year: 2012

Janser - Ecommerce Redesign

HTML5, CSS3 & jQuery Redesign
Revitalize_Sports_Therapy

Janser - Ecommerce Redesign

Janser UK LTD required a full Ecommerce Redesign. I designed and coded their current website in HTML5 & CSS3 on a Bespoke Ecommerce Platform.

Symply- Ecommerce Redesign

HTML5, CSS3 & jQuery Redesign
Revitalize_Sports_Therapy

Symply Pet Foods - Ecommerce Redesign

Symply Pet Foods required a full Ecommerce Redesign. I designed and coded their current website in HTML5 & CSS3 on a Bespoke Ecommerce Platform.

  • Client: Symply Pet Foods
  • Role: Senior Designer
  • Year: 2012

Layerform Design Magazine

Responsive HTML5 & CSS3 Wordpress Design Community
Layerform Design Magazine

Layerform Design Magazine

Layerform Design Magazine was conceptualized in January 2013 and finally built and finished in September 2013. The aim is to provide Graphic & Web Design News to the design community including articles on design, tutorials and exclusive interviews with top artists & designers from across the world.

  • Client: Personal
  • Role: Owner / Curator
  • Year: 2013

About Me

Hi, my name is Edd Biel. I'm a 27 year old Graphic Designer & Web Developer from the West Midlands (UK). I have over 5 years commercial experience working with large scale clients on both Web & Graphic Design projects, and have been running a successful Freelance business since January 2013.

My Skills

I have over 10 years experience working with the Adobe Suite, including Photoshop, Illustrator, InDesign, After Effects & Premiere Pro aswell as Cinema 4D (my 3D modelling program of choice). I am also proficient in the following web technologies:

  • HTML5 & CSS3
  • Responsive Web Design
  • jQuery
  • Wordpress
  • SEO & Internet Marketing (Affiliate Marketing also)

Accolades & Projects

I was featured in Issue 101 of the popular "Web Designer" Magazine for my digital artwork that was noticed online.